Creative Arts Marketing

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Product Description

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-

* Current knowledge and best practice about marketing and advertising through new media
* The impact of Relationship Marketing techniques
* A wholly revised and enhanced set of cases
* Entirely revised and updated data on the arts 'industry'

Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers

Creative Arts Marketing Review

If you are starting out in arts marketing, I think this book provides a good beginning. I was disappointed that there were no author biographies because I wonder what the authors "hands on" experience in the industry has been. I found some of the definitions a little limited in their scope. From someone who is an arts marketer and needs to turn theories into dollars, I found the book to be OK and solid in its advice, rather than ground breaking or terribly innovative.

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