IT Project Proposals: Writing to Win

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Product Description

Whether responding to a potential client's request or pitching a new IT project to the Board, a well-written proposal can be the difference between success and failure. This volume can help create high-quality, persuasive proposals. Paul Coombs explains how to influence the reader's decision by developing the writer's unique selling points. He discusses the structuring of documents, the secrets behind persuasive writing, and the basic grammar and punctuation rules that will prevent writers from destroying a good argument through bad presentation. The volume is written for IT managers, consultants and anyone producing internal or commercial proposals.

IT Project Proposals: Writing to Win Review

Many technical people, like engineers, programmers and their managers, are renowned for an inability to write well in their field. This has bad effect when writing a funding proposal. So Coombs offers good suggestions for tightening up and articulately presenting your arguments.

In reality, his book is not restricted to the IT world. His advice is general, and can be soundly applied if you are a research scientist, for instance. Plus, some of his pedagogy about carefully marshalling your arguments in a cohesive manner would have been recognisable to the ancient Roman and Greek rhetors.

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