Product Release Planning: Methods, Tools and Applications

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Product Description

Authored by renowned expert Gunther Ruhe, this book presents methods and tools to apply sound planning for product development and product management. It covers aspects of supporting product release decisions ranging from foundations to methods, tools, and applications. Equal parts art and science, the actual decision-making is described as a process of combining rigorous methods with the intuition and experience of the human experts. Ruhe provides a guided tour through the release planning, starting with technology and market needs and proceeding to product planning and finally to development projects.

Product Release Planning: Methods, Tools and Applications Review

Ruhe's book is truly excellent and comprehensive. He address the breadth of the decisions required for product releases from prioritizing features to staffing and practically everything in between. He also brings very sophisticated methods into the process.

For example, the collection of desired features in planning for a release is particularly difficult. There are usually many different voices competing for the development resources and there are limitations on both budget and schedule. The investor's voice (usually a sponsor) addresses time-value of money. The developer's voice who is concerned that product architecture addresses concerns for product support and maintainability. The customer's voice may be several different value systems. Marketing is interesting in features that yield high product margins. End users are interested in transaction volume and learning requirements. Their bosses are interested in the performance of their respective businesses. Ruhe describes a decision process that identifies different collections of features rather than strictly feature by feature. Each collection meets budget and / or schedule constraints but each collection is as different as possible by the collection of the stakeholder values. This allows stakeholders to better understand the necessary compromises to improve the value of their selection.

I would declare this book a "must read" for leaders of product development organizations.

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