College Athletes for Hire: The Evolution and Legacy of the NCAA's Amateur Myth

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Many books have been written on the evils of commercialism in college sport, and the hypocrisy of payments to athletes from alumni and other sources outside the university. Almost no attention, however, has been given to the way that the National Collegiate Athletic Association has embraced professionalism through its athletic scholarship policy. Because of this gap in the historical record, the NCAA is often cast as an embattled defender of amateurism, rather than as the architect of a nationwide money-laundering scheme.

Sack and Staurowsky show that the NCAA formally abandoned amateurism in the 1950s and passed rules in subsequent years that literally transformed scholarship athletes into university employees. In addition, by purposefully fashioning an amateur mythology to mask the reality of this employer-employee relationship, the NCAA has done a disservice to student-athletes and to higher education. A major subtheme is that women, such as those who created the Association for Intercollegiate Athletics for Women (AIAW), opposed this hypocrisy, but lacked the power to sustain an alternative model. After tracing the evolution of college athletes into professional entertainers, and the harmful effects it has caused, the authors propose an alternative approach that places college sport on a firm educational foundation and defend the rights of both male and female college athletes. This is a provocative analysis for anyone interested in college sports in America and its subversion of traditional educational and amateur principles.

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College Athletes for Hire: The Evolution and Legacy of the NCAA's Amateur Myth Review

As President of a D1 Athletic dept. fundraising board as well as a close friend of a recent coach who was fired during a scandal, I felt it was appropriate to review the role of college athletics in America. This book was a great starting point and gave exceptional historical reference to understand how our system got to where it is today.This book reads like a college text so don't buy this for entertaining reading unless you are prepared to study this subject. The historical review is exceptional. I have to admit that I did not fully read the substantial section on women athletics although I did summary read. There were debates and NCAA rules passed in the 40s I was not aware of and am glad I discovered in this book. It also shows a historical backdrop to why the south is so overzealous about college sports. Frankly, I'm glad I read this book and would recommend it for anyone interested in the subject. I would not recommend it for light reading. The unique experience of the writers gives you respect in their ability to write this book and the opening by the athlete who was paralyzed frames why this subject should be reviewed further. As cynicism is creeping into my love for the sports of my alma mater, this book helped me understand the issues better. Help other customers find the most helpful reviews Was this review helpful to you?�Yes No Report abuse | PermalinkComment�Comment

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